2023 Cultural Trend Predictions

Here are my 2023 cultural trend predictions. 

1. Music Artists will have to embody a content creator mindset in the age of social media relevance. 
2. TikTok Challenges impacting usage in the U.S. competitive apps, advertising and short form video in totality 
3. More non-English music will lead charts U.S. and global charts(focus on rhythms and beats the resonate with people)
4. Caribbean artists/producers/labels exploring legal options for usage rights
5. Economic challenges impacting everyone including artists
6. Continued focus on Mental Health, more personalization
7. Increase usage and new brands with Non-alcoholic drinks (i.e. non-alcoholic beer, wine, and cocktails) 
8. Increased cost of Travel (Budget vs Luxury travel, group travel trips,, all inclusive, cruises will be back)